Media Crisis Management 101: Eight Essential Lessons in Media Relations and Crisis Management
How do you handle a media crisis that could cost your school district money or cost you your job?
Developed by an experienced professional specifically for school administrators, the Media Crisis Management 101 document will provide you with the information needed to handle a media crisis. Over the past two years, IASA has invited Eric Robinson, CEO of Frontline Media Strategies, to a number of events to speak on this matter. As a result of these presentations, Mr. Robinson created the Media Crisis Management 101 document which includes eight essential media lessons to help you communicate like an expert with the public and five scenarios that demonstrate how to utilize these essentials.
Eight Essential Media Lessons
1. Be part of the solution
2. It’s art, not science
3. Build bridges to the media
4. Media Relations tricks of the trade
5. Gathering the facts
6. Handle a crisis like a pro
7. Your “home base” central message
8. Think ahead
Crisis Management
1. School Tragedy
2. Strike
3. Personal Embarrassment
4. Defending the Board
5. Fraud
IASA Active Members may obtain a copy of the Media Crisis Management 101 document from the IASA office by sending an e-mail to iasa@iasaedu.org or calling 217/753-2213.
